Influencer Manager, Social & Culture

New York, NY

External Communications & Brand Social

About the Role

At Lyft in the Transportation space, Connecting cities, one ride at a time, for a more equitable future..

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft is looking for a creator- and culture-obsessed Influencer Manager to build and own our influencer practice from the ground up. You’ll sit on the Social &amp; Culture team and will be the owner of influencer at Lyft across critical initiatives. This role is for you if you can spot a viral creator on Monday, close the deal on Tuesday, then launch on Wednesday—and turn the relationship into something we can ignite again in a month.&nbsp;

You’ll work in close partnership with our Global Growth, Brand, Product Marketing, Legal, and Business Affairs teams, as well as our creator agency partners and production teams. You’ll also be Lyft’s go-to expert on creator work, building the playbook, setting the benchmarks, and helping teams across Lyft understand what great influencer marketing looks like and what it’s worth.

This role requires sharp talent instincts, real deal-making experience, a deep rolodex, and a creative strategic eye for the right influencers to really make campaigns pop.&nbsp;

<h2>Responsibilities:</h2>

<ul>

<li>Own influencer process end-to-end (develop strategy, write briefs, own talent relationships, manage deliverables, oversee production, drive approvals, and manage deadlines for all influencer work)</li>

<li>Own creator agency relationship for XFN support across key NNIs, including always-on and campaign programs</li>

<li>Make the build-versus-agency call by campaign type, and keep in-house what needs Lyft judgment</li>

<li>Build the repeatable process: intake, talent vetting, rate benchmarking, brief templates, and measurement standards for both organic and paid work</li>

<li>Partner wit

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What It's Like to Work at Lyft

What It's Like to Work Here

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Frequently Asked Questions About Working at Lyft

Common questions candidates ask about this role and Lyft's workplace

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Please review the specific job listing or contact Lyft's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Lyft is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Health & Wellness, Work-Life Balance, Financial & Retirement, Professional Development, Community & Belonging. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Belonging Over Everything and Challenge Convention and Community-Centric Connection.

The company has committed to inclusive practices including: Champion Belonging and Inclusion and Invest in People's Growth.

Lyft has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Lyft currently has 166 open positions. They are hiring across departments like Accounting, Tax, & Governance, LUS Supply Chain, Core Support Ops. You can view all current openings at certcheck.mostlovedworkplace.com/companies/lyft/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Lyft's recruiting team for specific details on this role's process.