Ordinary to Exceptional: Transforming Home Services Through People-First Leadership
Home ServicesFounded 2013
O2E Brands is the umbrella company of three unique home service companies: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING and Shack Shine. Our goal is to take the ordinary businesses of junk removal, painting, and house detailing and make them exceptional. How do we do this? By making sure we take care of our people! When you treat people right, they feel connected to the brand and will take care of our customers. At O2E Brands, it’s all about people!
O2E Brands uses scalable systems and tools to drive results, customer service, accountability, and profitability within a franchise system that champions team culture. We believe that by treating our people right, they feel connected to our brands and deliver exceptional experiences to our customers.
At O2E Brands, taking care of our people is the foundation of everything we do. We believe that when employees feel valued and supported, they naturally extend that care to our customers, creating exceptional service experiences across all three brands.
Under the O2E Brands umbrella, we operate 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Each brand transforms ordinary services into exceptional experiences by prioritizing employee satisfaction and fostering a connected, engaged workforce.
We understand that happy, connected employees become brand ambassadors who deliver outstanding customer service. Our commitment to treating people right creates a ripple effect of positive experiences throughout our organization and into the communities we serve.
(Based on the 5-Pillar SPARK Assessment)
Perhaps the most important aspect of our success is what we call our Painted Picture that articulates how we will look, feel, and act four years into the future. It outlines the “what” but not the “how” – that’s where our team comes in to help us create the future.
The lived experience at O2E Brands
Daily Huddle meetings where real-time revenue numbers are shared create an environment where everyone knows exactly where O2E Brands stands, fostering accountability and collective ownership.
A 'Willing to Fail' culture encourages team members to take chances, try new approaches, and learn from mistakes without fear, driving innovation at every level of the organization.
Employees are encouraged to be themselves and freely share ideas in a supportive environment where diverse perspectives are valued and contributions are recognized.
The innovative hybrid approach gives team members the freedom to choose where they work best, whether at home, in the office, or a mix—respecting individual preferences and productivity patterns.
A commitment to career pathing where employees define their own goals and O2E Brands actively supports advancement, with real examples of people moving through multiple roles and expanding responsibilities.
The core values that drive O2E Brands
The personality of our workplace
Leadership genuinely prioritizes employee wellbeing and development, recognizing that people are the heart of the business.
The company walks the walk on its people-first philosophy, making meaningful investments in team members rather than just talking about culture.
Employees feel connected to a larger mission that transforms ordinary services into exceptional experiences, creating meaningful work beyond transactions.
Our commitment to building a loved place to work.
At O2E Brands, we believe that being a Most Loved Workplace means treating our people like family and giving them the freedom to grow. We pledge to build an organization where transparency, trust, and genuine care aren't just values on a wall—they're lived every single day. When you take care of your people, extraordinary things happen.
We commit to making decisions that prioritize the well-being and development of our team members, ensuring that our people feel valued and heard in every strategic choice we make.
We pledge to maintain complete transparency through our daily Huddle meetings, sharing real-time financial performance and key metrics so every team member understands our direction and feels empowered to contribute.
We are committed to supporting each employee's unique career aspirations by providing the tools, mentorship, and opportunities needed to achieve their goals within our organization.
We foster a culture where taking calculated risks and learning from failures is celebrated, enabling our team to drive continuous improvement and creative solutions across all our brands.
We commit to offering flexible work arrangements and generous leave policies that allow our employees to thrive both professionally and personally, with the freedom to choose how they do their best work.
Founder & CEO
Updates from the O2E Brands team
On this episode of Productivityist, Brian talks to host Mike Vardy about building brands, boosting productivity, and keeping things up to speed with O2E's innovative daily Huddle meeting.
Brian Scudamore brings a deeply practical perspective on scaling service businesses, sharing the proven playbook behind building globally recognized franchises from local operations.
With over 30% of our team under age 35, O2E Brands is proud to be recognized as a best workplace for young talent, creating a dynamic space where innovation thrives.
Join us in building the future
Drop your email below and we'll let the team know you're interested in future opportunities.
Common questions about working at O2E Brands, their culture, and benefits.
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