Most Loved Workplace® Certified JobOutbound Product Manager (GTM / Scaling)
Most Loved Workplace® Certified JobAbout the Role
At O2E Brands, a Most Loved Workplace® certified employer in the Home Services space, Ordinary to Exceptional: Transforming Home Services Through People-First Leadership.
I’ve designed or evaluated several GTMs when I was ultimately responsible for its success. This is the best guide I’ve seen on how to build a go to market strategy, and matches how I go about it. (Albeit this has much more detail on HOW than I’d ever written out.) Note that business as usual for an integrated sales, marketing, customer success, support and Revops GTM function begins at step 11. 1. Select the right target market: problem to solve + audience 2. Understand your target's motivations to buy 3. Analyze your competitors to differentiate 4. Discover potential next target markets 5. Design a low-risk value proposition and offering 6. Create a product positioning and messaging that resonates 7. Identify market ecosystem partners and alliances 8. Strategize distribution channels 9. Test your customer's willingness to pay and pricing strategy 10. Plan and execute the launch sequence and tactics 11. Align your product, product marketing, marketing and sales teams. Read the detailed guide, including questions you can use within each step here https://lnkd.in/evb3g_4s
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View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
Perhaps the most important aspect of our success is what we call our Painted Picture that articulates how we will look, feel, and act four years into the future. It outlines the “what” but not the “how” – that’s where our team comes in to help us create the future.
Positive Vision for the Future
Our core values at O2E Brands are Passion, Integrity, Professionalism and Empathy (PIPE). These values are front and center in everything we do, and we proudly display them in our offices. Everyone is expected to live these values in how we work together and our teams hold us accountable, too.
Alignment of Values
Brian Scudamore’s mantra is “It’s All About People”. He built his business by finding the right people and treating them right. Following our core purpose of changing people’s lives, he’s given thousands of people the opportunity to grow and many have gone on to own their own businesses. Through his storytelling, Brian continually inspires team members, sharing personal stories of failure, perseverance and hope.
Respect
We’ve created a safe environment where our team can be themselves and take risks to make our business better. We embrace a WTF?! spirit – willing to fail – where making mistakes and taking smart risks is a crucial part of our culture. We believe that failure gives us an opportunity to learn and that’s what helps us innovate and grow.
Killer Outcomes
Collaboration thrives through daily seven-minute mandatory Huddles, where we celebrate successes, review real-time metrics, and share department updates. Additionally, we foster collaboration through agile project teams and by embracing the mantra “Think Big, Start Small, Move Fast” to drive innovation and teamwork.
What It's Like to Work Here
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