Vice President (VP) of Marketing (Fully Remote)
About the Role
At PadSplit in the Real Estate space, Affordable housing solutions empowering the workforce, one room at a time.
The Role We Need:
PadSplit is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. We need a marketing leader who can translate ambitious growth targets into measurable results, diversify our acquisition channels, and build a scalable marketing engine that supports PadSplit's mission of solving the affordable housing crisis.
The Person We Are Looking For:
We are looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. You have deep expertise in paid acquisition and marketing unit economics, but you also understand how organic, lifecycle, social, referral, and brand marketing work together to drive growth. You are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance.
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View Original PostingWhat It's Like to Work at PadSplit
Systemic Collaboration
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
Positive Vision for the Future
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
Alignment of Values
Atticus LeBlanc founded PadSplit and intentionally structured it as a public benefit corporation. He wanted to start PadSplit to leave a legacy of good in the world and to help people who often lack choices and access.
Respect
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
Killer Outcomes
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
What It's Like to Work Here
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