Most Loved Workplace® Certified JobDigital Advertising Strategist -AU..
Most Loved Workplace® Certified JobAbout the Role
At Pattern, a Most Loved Workplace® certified employer in the Internet/E-Commerce space, Accelerating global ecommerce growth through proprietary technology and operational excellence..
Pattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution, logistics, and fulfilment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces. Pattern works with some of the most recognized brands such as Pandora, Skullcandy, The North Face and it ranks among the top 5 Amazon sellers globally. Pattern has over 1100 employees across the globe and in November 2021 it received $225M in funding making us a double unicorn. Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our Australian team to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces. Frequently Asked Questions
What is the day in the life of a Digital Advertising Strategist?
Plan, execute and monitor paid advertising campaigns on Google for the allocated strategic accounts
Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales
Test, scale and optimise campaigns in Google Ads (and other channels)
Plan and manage weekly and monthly advertising budgets across client accounts
Update and improve the tracking of every brand advertising spend and return on ad spend
Communicating with clients via email, calls and face-to-face meetings to provide insights
Define compelling advertising strategies that meet client commercial goals
Daily reporting and monitoring of campaigns to ensure commercial objectives are met
Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts
Train, develop and coach junior teams
Adopt internal tools and feedback to the tech team on feature requirements
What will I need to thrive in this role:
Total experience of 5+ years with a Minimum of 2-3 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon.
Line management experience
Excellent verbal and written communication skills
Excellent analytical skills, including budget management and attention to detail.
Ability to think strategically with a strong bias towards commercial outcomes.
Experience working with retail/ecommerce clients (desirable)
We are looking for individuals who are:
Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers - Someone who is part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
An initial phone interview with Pattern’s talent acquisition team
A video interview with a hiring manager
The 2nd stage video interview with a case study in the form of a presentation
A final interview with the General Manager
How can I stand out as an applicant?
Be prepared to talk about professional accomplishments with specific data to quantify examples
Be ready to talk about how you can add value and be the best addition to the team
Focus on mentioning how you would make a difference at Pattern
Be prepared to talk about any side projects related to data and analytics
Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
Want to learn more about what it's like to work at Pattern? View our full profile.
Prefer to apply on the company's career site?
View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
The global ecommerce market represents a $6 trillion opportunity, and we are just beginning to tap into its vast potential. Our senior leadership team is exceptionally strong, fostering an environment that offers employees numerous opportunities for advancement and professional growth. Additionally, our proprietary method for hiring top talent serves as a key competitive advantage, enabling us to attract and retain the best in the industry.
Positive Vision for the Future
Pattern values are rooted in the beliefs and behaviors of our employees. Instead of creating aspirational values without a solid foundation, we identified and embraced the values already demonstrated by our team. These four core values—to be a team of doers, data fanatics, game changers, and partner-obsessed—originate from within our workforce and serve as guiding principles for all aspects of our operations, from hiring practices to daily interactions and work processes.
Alignment of Values
Dave is the most data-fanatical, game-changing, partner-obsessed doer we have in Pattern, and those behaviors are constantly on display. Dave also models balancing work and family. It’s not uncommon for Dave to excuse himself from a meeting that has gone a bit over to attend a family event.
Respect
Our employees participate in weekly check-ins with their managers, fostering an environment of two-way feedback. This commitment to open communication extends to our founders' open-door policy, regular town halls, engagement surveys, and an anonymous feedback form. We view feedback as a valuable gift and have established multiple channels to ensure it is consistently gathered and utilized.
Killer Outcomes
Our bonus structure rewards collaboration across teams— bonus KPIs are typically tied to more than one function. Additionally, our hybrid work format has employees in the office three days a week, and we aim to have larger meetings scheduled for those in-person days when possible. We believe that some of the best collaboration, ideas, and innovation come from people being able to bounce ideas off of each other in-person.
What It's Like to Work Here
Frequently Asked Questions About Working at Pattern
Common questions candidates ask about this role and Pattern's workplace
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