Junior Digital Marketing Analyst

Pune, India

Advertising

Full-time (Salary)

About the Role

At Pattern in the Internet/E-Commerce space, Accelerating global ecommerce growth through proprietary technology and operational excellence..

About the Role

You’ll work alongside senior analysts and the wider SEO and Analytics team to keep client tracking accurate,

reporting reliable, and insights actionable. Day to day, you’ll split your time between implementation and QA

work (GA4 audits, GTM audits, UTMs, conversion tags) and reporting work (Looker Studio dashboards, Tableau,

Google Sheets).

This is a hands on role with a clear growth path. You’ll learn server-side tracking, advanced GA4, and

measurement strategy on the job, with structured mentoring from senior analysts.

What You’ll Do

• Run GA4 audits and GTM audits for client accounts: validate event setup, check dataLayer integrity,

identify broken or duplicate tags, and document findings in clear audit reports.

• Build and maintain client dashboards in Looker Studio (primary) and Tableau, pulling from GA4, Shopify,

Klaviyo, and ad platforms (Meta, Google Ads, TikTok) via Supermetrics.

• Run weekly and monthly performance reports, surface trends, flag anomalies, and write up clear

takeaways for client and internal teams.

• Implement standard GA4 events (page_view, add_to_cart, purchase) and conversion tags via Google Tag

Manager.

• QA tracking using GTM Preview Mode, GA4 DebugView, and Tag Assistant. Catch broken events, duplicate

purchases, and dataLayer issues before clients do.

• Own UTM governance for client campaigns: build naming conventions, audit incoming traffic, and fix

misattribution (e.g. email showing as organic).

• Compare GA4 revenue against Shopify or BigCommerce admin totals, flag discrepancies, and document

findings for senior review.

• Support audience and CRM data work, pulling lists, validating segments, and helping the team keep client

data clean.

• Manage tasks and timelines in Asana, follow internal work request workflows, and contribute to

knowledge sharing (audit checklists, debugging guides, reporting templates).

What We’re Looking For

Must-haves (around 2 years experience)

• 1.5 to 2+ years in a digital marketing, analytics, or data role, ideally agency or eCommerce side.

• Comfortable navigating GA4: Traffic Acquisition, Engagement, Monetization reports, and basic

Explorations.

• Hands-on with GTM: can implement standard tags and triggers, and read a container without panic.

• Working knowledge of Meta Pixel, Google Ads conversion tags, and TikTok Pixel.

• Confident in Looker Studio (data sources, calculated fields, basic blending) and Google Sheets (pivot

tables, lookups).

• Basic Tableau experience is enough. Looker Studio will be your primary reporting tool.

• Solid grasp of UTM parameters, campaign tagging, and why attribution gets messy.

• Familiar with Asana or a similar project management tool for managing work requests and deadlines.

• Clear written communication. Can summarise a report’s takeaways in 3 bullet points, not 3 paragraphs.

Want to learn more about what it's like to work at Pattern? View our full profile.

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What It's Like to Work at Pattern

87% love working here

93% trust their manager

85% would recommend

Systemic Collaboration

The global ecommerce market represents a $6 trillion opportunity, and we are just beginning to tap into its vast potential. Our senior leadership team is exceptionally strong, fostering an environment that offers employees numerous opportunities for advancement and professional growth. Additionally, our proprietary method for hiring top talent serves as a key competitive advantage, enabling us to attract and retain the best in the industry.

Positive Vision for the Future

Pattern values are rooted in the beliefs and behaviors of our employees. Instead of creating aspirational values without a solid foundation, we identified and embraced the values already demonstrated by our team. These four core values—to be a team of doers, data fanatics, game changers, and partner-obsessed—originate from within our workforce and serve as guiding principles for all aspects of our operations, from hiring practices to daily interactions and work processes.

Alignment of Values

Dave is the most data-fanatical, game-changing, partner-obsessed doer we have in Pattern, and those behaviors are constantly on display. Dave also models balancing work and family. It’s not uncommon for Dave to excuse himself from a meeting that has gone a bit over to attend a family event.

Respect

Our employees participate in weekly check-ins with their managers, fostering an environment of two-way feedback. This commitment to open communication extends to our founders' open-door policy, regular town halls, engagement surveys, and an anonymous feedback form. We view feedback as a valuable gift and have established multiple channels to ensure it is consistently gathered and utilized.

Killer Outcomes

Our bonus structure rewards collaboration across teams— bonus KPIs are typically tied to more than one function. Additionally, our hybrid work format has employees in the office three days a week, and we aim to have larger meetings scheduled for those in-person days when possible. We believe that some of the best collaboration, ideas, and innovation come from people being able to bounce ideas off of each other in-person.

What It's Like to Work Here

Zap Bias Toward Action

Database Data-Driven Rigor

Users Partner Obsession

Layers Operational Excellence

TrendingUp Growth Mindset

Frequently Asked Questions About Working at Pattern

Common questions candidates ask about this role and Pattern's workplace

Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has grown profitably into a global ecommerce powerhouse by helping leading brands achieve accelerated growth on D2C websites and across hundreds of global marketplaces, including Amazon, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre.

Please review the specific job listing or contact Pattern's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Pattern is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Financial & Compensation, Health & Wellness, Professional Development, Work-Life Balance. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Bias Toward Action and Data-Driven Rigor and Partner Obsession.

The company has committed to inclusive practices including: Empower Every Team Member and Foster Systemic Collaboration.

Pattern has an employee workplace love score of 87%. They score particularly well in the area of Systemic Collaboration.

Pattern currently has 95 open positions. They are hiring across departments like Brand Management, Accounting / Finance, Warehouse. You can view all current openings at certcheck.mostlovedworkplace.com/companies/pattern/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Pattern's recruiting team for specific details on this role's process.