VP, Growth Marketing

At Pendo, a Most Loved Workplace® certified employer in the Computer Software space, Elevating the world's experience with software, one product at a time.

<h2>The Team + The Role</h2>

<p>Pendo’s Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels. The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey.</p>

<p>As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation. You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team.</p>

<p>Remote in the United States</p>

<h2>What this looks like day-to-day</h2>

<ul>

<li><strong>Demand generation and pipeline:</strong> Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. Build programs that generate qualified pipeline and improve the efficiency and predictability of growth.</li>

<li><strong>Cross-functional partnership:</strong> Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation. Bring a clear growth point of view to executive and operator-level decisions.</li>

<li><strong>Marketing website performance:</strong> Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience. Partner with the CMO, VP of Product Marketing, and design team on UX/UI elements and product page content.</li>

<li><strong>Paid creative strategy:</strong> Bring a

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