Most Loved Workplace® Certified JobPartner Veterinarian
Most Loved Workplace® Certified JobAbout the Role
At Petfolk, a Most Loved Workplace® certified employer in the Veterinary space, Veterinary care that puts you and your pet at the center of a care community.
Petfolk is a veterinary care company founded by Dr. Audrey Wystrach. We run modern clinics, a 24/7 virtual care app, and a connected care model that pet parents actually love. Our NPS sits above 90. Newsweek put us in their top five Most Loved Workplaces globally. We've raised north of $116M from Deerfield Management, White Star Capital, Movendo Capital, and others.
We are hiring a Strategy Lead, AI to build the systems that acquire pet parents. You will sit inside Marketing and report to the VP of Growth.
This is a builder role. You will write code, stand up agents, wire data, and ship experiments. You will not design ads or write copy by hand. You will build the machines that do, then measure whether they worked.
You will also be our authority on measurement. When someone asks whether a channel is incremental, why booked appointments diverge from platform-reported conversions, or how to read a geo holdout, you answer. Fluency in the Martech stack and in attribution is a core requirement, not a bonus.
Success is simple: more pet parents booked at lower cost, and a team that runs more experiments per week than it did the month before.
Want to learn more about what it's like to work at Petfolk? View our full profile.
Requirements
- You build. Python or TypeScript, APIs, SQL against a warehouse, shipping to production. You have built AI-powered systems in a marketing or growth setting and can show them.
- Agent and LLM depth. You have built agentic workflows that call tools, make decisions, and route to a human when they should. You know Claude or comparable models, structured outputs, tool use, and evals. You version prompts and test them like code. MCP experience required.
- Martech and measurement expertise. You know the modern stack: CDPs, ESPs, server-side tracking, conversion APIs, reverse ETL, warehouse-first analytics. You can explain incrementality versus last-touch, run a geo holdout, and reconcile platform data against the warehouse.
- CRO and experimentation. You have run a conversion program on a real site: hypotheses, test design, statistical readouts, and shipped winners.
- Self-directed. Give you a goal and you find the path. You have worked where the roadmap was fuzzy and things moved fast.
- Paid media operating experience on Meta and Google, including creative testing at scale.
- Creator or influencer program experience.
- AI video and image generation and editing pipelines.
- MMM or incrementality modeling (Meridian, Recast, or comparable).
- Experience in a multi-location consumer business.
Benefits
- Join a cohort of AI Leads building something new across the whole company.
- Full autonomy and real ownership, reporting directly to the functional VP.
- A company that's genuinely investing in AI, not just talking about it.
- Work that connects to something real. Better marketing means more pet parents find better care for their animals.
Prefer to apply on the company's career site?
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