Most Loved Workplace® Certified JobFreelance Paid Marketing Analyst
Most Loved Workplace® Certified JobAbout the Role
At Primary Venture Partners , a Most Loved Workplace® certified employer in the Financial Services space, Partnering with founders to build transformative companies at moments of maximum risk..
Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. We're looking for a Paid Marketing Analyst to join our growth marketing team on a contract basis and support the top of our funnel. In this role you will manage our paid programs across Google and LinkedIn, refining targeting, and testing creative and landing pages to drive clicks and capture leads and support lifecycle email execution and marketing infrastructure. This role requires someone who is analytical and comfortable navigating ad platforms day to day — building and optimizing campaigns, digging into performance, and iterating quickly to find what works. It also requires strong creative instincts to write ad copy that converts, and the ability to stay organized across multiple campaigns at once. Experience in financial services or fintech is a plus.
Want to learn more about what it's like to work at Primary Venture Partners ? View our full profile.
Requirements
- 3-5 years of experience in paid/growth marketing or a similar analytical marketing role
- Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
- Experience with HubSpot or another email service provider (ESP)
- Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
- Solid copywriting instincts for ads and landing pages
- Detail-oriented and organized, with the ability to manage multiple campaigns at once
- Excellent written communication skills
- A start-up mentality — adaptable, collaborative, and comfortable with shifting priorities
Benefits
- Comprehensive health benefits
- Generous time off
- Dedicated Employee Wellbeing Committee
- Hybrid work model with flexibility
- Access to collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale
- Competitive 401(k) plan
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