Senior Marketing Operations Manager (Reporting and Analytics)

Most Loved Workplace® Certified Job

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About the Role

At Primary Venture Partners , a Most Loved Workplace® certified employer in the Financial Services space, Partnering with founders to build transformative companies at moments of maximum risk..

Vestwell is seeking a proactive and strategic Senior Partnership Channel Marketing Associate to lead go-to-market strategy and execution for our key channel partner channels, such as State Savings programs and Workplace Savings solutions. You will work directly with state partners to plan launches, drive engagement, and sustain ongoing growth across employer and saver audiences. You will develop the GTM strategy, orchestrate cross-functional execution, and, when appropriate, manage external agencies to deliver scalable, compliant, and measurable marketing programs in a regulated environment. You thrive in fast-paced settings, balance creativity with analytical rigor, and excel at relationship management with public-sector partners and internal stakeholders. You’re a hands-on doer and a strategic thinker with exceptional project management skills.

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Requirements

Minimum 2-3 years of experience in partner, product, or demand marketing, ideally in financial services/fintech or a regulated category; experience with public-sector or state programs is a strong plus.
Demonstrated success building and executing GTM plans with external partners, including managing agency workstreams and complex approvals.
Strong relationship-management skills with public-sector partners and senior internal stakeholders; confident presenter and trusted advisor.
Proven project management excellence; skilled at prioritizing multiple concurrent programs and driving alignment across cross-functional teams.
Data-driven mindset with hands-on experience setting KPIs, building dashboards, and optimizing campaigns; proficiency with analytics and A/B testing.
Working knowledge of CRM and marketing automation (e.g., Salesforce, HubSpot) and collaboration/PM tools (e.g., Asana, Jira, Google Workspace).
Comfort operating in a highly regulated environment; familiarity with accessibility standards and government brand/compliance reviews.
Exceptional written, verbal, and presentation skills; crisp brief-writing and stakeholder updates.
Bachelor’s degree or equivalent experience; advanced degree a plus.
Experience marketing retirement, 529, HSA, or adjacent financial products.
Prior work with state agencies or public-sector communications.
Experience building lifecycle programs for both B2B (employer) and B2C (saver) audiences.
Multilingual abilities; Spanish a plus.

Benefits

Competitive health coverage
Generous vacation offering
Hybrid office policy
Bright, comfortable office with many workspace options
Great 401(k) plan

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What It's Like to Work Here

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Frequently Asked Questions About Working at Primary Venture Partners

Common questions candidates ask about this role and Primary Venture Partners 's workplace

Primary is the premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more. The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out. We’re always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain. And while we have a home court advantage in NYC, we invest globally, at pre-seed through A.

Please review the specific job listing or contact Primary Venture Partners 's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Primary Venture Partners is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Professional Development, Work Environment, Culture & Values, Impact. For this role specifically, benefits include: Competitive health coverage, Generous vacation offering, Hybrid office policy, Bright, comfortable office with many workspace options, Great 401(k) plan. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Founder Partnership Over Hierarchy and Action-Oriented and Resourceful and Intellectual Curiosity and Rigor.

The company has committed to inclusive practices including: Founder-First Decision Making and Unreasonable Operational Support.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026.

Primary Venture Partners currently has 20 open positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/primary-venture-partners/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Primary Venture Partners 's recruiting team for specific details on this role's process.