Head of RevOps

At Sureify, a Most Loved Workplace® certified employer in the Information Technology space, Revolutionizing life and annuity insurance through seamless digital transformation.

<h2><strong>About the Role</strong></h2>

<p>We're looking for a <strong>Head of RevOps</strong> (Director/Sr.<strong> </strong>Director level) who sits at the intersection of go-to-market strategy, outbound channels and data/tools. This is not a traditional sales ops or marketing ops role — you'll be the strategic backbone supporting our GTM engine, collaboratively building the processes, systems, signals, and segmentation that help us find the right customers faster and convert them more efficiently.</p>

<h2><strong>What You'll Do</strong></h2>

<p><strong>ICP Data and Win/Loss</strong></p>

<ul>

<li>Lead the definition and updating our Ideal Customer Profile (ICP) end-to-end — collaborate and bring leadership to the table as well as Sales, Marketing, and Account Management to constantly refine and look for new buying signals and focus our outbound </li>

<li>Build the initial ICP framework using firmographic, technographic, behavioral, and intent data, synthesized with insights from Sales, Professional Services, and Product</li>

<li>Create win/loss framework and reporting to feed into sales and GTM strategy</li>

<li>Run a recurring ICP review cadence (quarterly at minimum) to incorporate win/loss patterns, market shifts, and product evolution</li>

<li>Translate the ICP into actionable criteria that can be operationalized across the CRM, outbound sequences, paid campaigns, and content strategy</li>

<li>Create tiered ICP scoring models that allow teams to prioritize accounts and contacts dynamically</li>

<li>Maintain ICP documentation and communicate updates clearly across GTM teams so everyone is aligned and working from the same playbook</li>

</ul>

<h2> </h2>

<p><strong>GTM Strategy & RevOps</strong>

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