Vice President of Brand Marketing

Miami, FL, USA

In-Office

About the Role

At Unique Vacations Inc in the Advertising/Marketing/Public Relations space, Bringing Caribbean warmth and unforgettable experiences to travelers worldwide..

As Vice President of Brand Marketing, you will be responsible for defining, building, and amplifying the SOREL brand globally. You will lead the development of the brand strategy, oversee the creation of compelling content and storytelling, and ensure that every consumer touchpoint consistently strengthens brand relevance, distinctiveness, and demand. This role sits at the intersection of brand vision, creative excellence, and commercial impact. You will guide how SOREL shows up in culture, across channels, and throughout the consumer journey, leading teams responsible for brand marketing, content creation, social media, influencer marketing, partnerships, and brand communications. Working closely with Creative, Product, DTC, Regional Marketing, and Performance Marketing leaders, you will drive a cohesive marketing ecosystem that balances long-term brand building with short-term business results. While not directly accountable for performance marketing execution, you will provide strategic leadership and input to ensure brand and performance efforts work together to maximize growth.

Want to learn more about what it's like to work at Unique Vacations Inc? View our full profile.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
15+ years of progressive experience in brand marketing, consumer marketing, or brand management within premium consumer, lifestyle, footwear, apparel, or related industries.
10+ years of leadership experience, including managing leaders and leading through organizational complexity.
Proven success developing and executing brand strategies that drive both brand equity and commercial growth.
Extensive experience leading content strategy, content creation, communications, social media, influencer marketing, and integrated campaigns.
Demonstrated ability to build and scale global brand platforms and go-to-market strategies.
Experience collaborating closely with performance marketing teams to connect brand storytelling with measurable business outcomes.
Strong understanding of consumer insights, analytics, marketing measurement, and brand health metrics.
Proven agency management experience across creative, content, influencer, communications, and media disciplines.
Exceptional leadership, communication, and stakeholder management skills.
Experience working within global, matrixed organizations and influencing across functions and geographies.

Benefits

Healthcare coverage including medical, dental, vision, mental health resources, life insurance, and disability options.
401(k) with a company match, profit sharing, and financial-wellness tools.
Steep product discounts across Columbia and its brands.
Wellness programs and lifestyle reimbursement accounts.
EAP + free and confidential 24/7/365 counseling services.
Generous time off program.

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What It's Like to Work at Unique Vacations Inc

What It's Like to Work Here

Palmtree Island Spirit in Everything We Do

Users Genuine Camaraderie & Supportive Teams

Zap Forward-Thinking Innovation & Action

Heart Purpose-Driven Work with Real Impact

Globe Diverse Perspectives & Inclusive Excellence

Frequently Asked Questions About Working at Unique Vacations Inc

Common questions candidates ask about this role and Unique Vacations Inc's workplace

Unique Vacations, Inc., is an affiliate of the worldwide representative of Sandals and Beaches Resorts. Our job is to bring the spirit of Sandals and Beaches Resorts in the Caribbean to the world. For us, it’s more than just marketing destinations, but how to deliver the warmth, energy, and generosity that define them. From our Miami HQ, our diverse, forward-thinking team curates unforgettable experiences with Caribbean charm at the core. Inspired by the vibrancy of both the islands and our city, we lead with heart. Hospitality is in our DNA, and we take pride in sharing the best of the Caribbean with the world.

Please review the specific job listing or contact Unique Vacations Inc's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Unique Vacations Inc is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Time Off & Flexibility, Professional Development, Recognition & Rewards, Workplace Culture. For this role specifically, benefits include: Healthcare coverage including medical, dental, vision, mental health resources, life insurance, and disability options., 401(k) with a company match, profit sharing, and financial-wellness tools., Steep product discounts across Columbia and its brands., Wellness programs and lifestyle reimbursement accounts., EAP + free and confidential 24/7/365 counseling services., Generous time off program.. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Island Spirit in Everything We Do and Genuine Camaraderie & Supportive Teams and Forward-Thinking Innovation & Action.

The company has committed to inclusive practices including: Celebrate Authentic Diversity & Inclusion and Invest in Professional Growth & Development.

Unique Vacations Inc has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Unique Vacations Inc currently has 7 open positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/unique-vacations-inc/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Unique Vacations Inc's recruiting team for specific details on this role's process.