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Assistant Retail Store Manager – London

MLW LogoMost Loved Workplace® Certified Job
92% of candidates apply because they are a Most Loved Workplace®
London, UK
Commercial

About the Role

At Virgin Atlantic UK, a Most Loved Workplace® certified employer in the Airlines space, Empowering Everyone to Take on the World with Love and Purpose.

We’re turning up the red at Battersea Power Station. Our new Virgin Atlantic Holidays flagship store is coming - and that’s not the only exciting thing we’ve got up our sleeve. We're delighted to share that we’re further expanding our retail presence in London, with three new stores opening between October and February. Watch this space... At Virgin Atlantic, we believe everyone can take on the world. At Virgin Atlantic Holidays, we help our guests do exactly that by creating unforgettable holidays, brilliant experiences and memories that last long after they come home. We are on an exciting journey as we return to London and shape a new era of premium travel. This is your opportunity to lead a standalone Virgin Atlantic Holidays store, build a brilliant team and bring our much-loved brand to life in one of the world’s most exciting travel markets. Our retail stores are more than places to book holidays. They are where curiosity starts, dreams become plans and our guests get the confidence to holiday to the fullest. As Retail Store Manager, you will lead a flagship standalone store in a prestigious capital city destination, representing one of the UK's most recognisable travel brands in a high-profile retail environment. You'll create a welcoming, high-performing culture where guests feel inspired and colleagues feel proud, supported, and motivated to succeed. This is a role for someone who can balance commercial performance with real warmth and personality. You will be responsible for driving sales, developing your team, building local relationships and making sure every guest interaction reflects the energy, care and confidence that make Virgin Atlantic Holidays different. You will set the tone for the store. Leading from the front, you will inspire your team to deliver trusted, personalised holiday advice and create exceptional experiences at every touchpoint. Working alongside our award-winning Retail team who share your passion and dedication to delivering outstanding guest service, you will: Lead your store to deliver sales, guest experience and people performance targets, using insight and data to drive continuous improvement Coach, develop and inspire a team of Retail Advisors to deliver personalised holiday experiences and exceptional service at every touchpoint Create a positive, inclusive and high-performing team culture where colleagues feel motivated, supported and empowered Build relationships within the local community and with key partners to grow brand awareness, attract new guests and drive commercial performance Bring the Virgin Atlantic Holidays brand to life through every guest conversation, local activity and team interaction Champion innovation, embrace change and help your team feel confident through new ways of working Oversee the day-to-day operation of the store, ensuring compliance with policies, health and safety, data protection and operational standards Act as the key escalation point for the store while working closely with the Divisional Manager and wider support teams to deliver operational excellence You will be a passionate and inspiring leader who gets the best out of people. You will care about performance, but you will know that great results come from engaged teams, trusted relationships and exceptional guest experiences.

Want to learn more about what it's like to work at Virgin Atlantic UK? View our full profile.

Requirements

  • Proven experience leading a team to achieve sales, guest and operational performance targets, ideally within a retail, travel or hospitality environment
  • A natural coach who enjoys developing others, building confidence and creating an engaged, high-performing team culture
  • Strong commercial awareness, using data, market insight and local opportunities to drive business performance and guest acquisition
  • The ability to create an energised, inclusive and high-performing team culture
  • Excellent communication and relationship-building skills, with the confidence to influence and collaborate with colleagues, suppliers and stakeholders
  • Resilience, adaptability and a positive approach to change
  • A guest-first mindset, with the ability to make every interaction feel personal, thoughtful and memorable

Benefits

  • Industry-leading Staff Travel benefits with up to seven flights a year to any Virgin Atlantic destination
  • Uncapped commission scheme rewards great guest experiences and outstanding sales performance
  • Explore a range of learning programmes, available both online and in person, to support your personal and professional development
  • Generous contributory pension scheme and life assurance
  • Our iconic Vivienne Westwood uniform in your choice of styles
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Why This Is a Most Loved Workplace® Certified Job

What It's Like to Work Here

heart Love-Driven Decision Making
users Authentic Inclusion & Belonging
zap Challenger Innovation Spirit
shield Safety & Trust First
leaf Sustainable Purpose
Certified for: Most Loved Workplace Most Loved Workplaces® 2026, Most Loved Workplace Most Loved Workplaces® 2021

Frequently Asked Questions About Working at Virgin Atlantic UK

Common questions candidates ask about this role and Virgin Atlantic UK's workplace

Virgin Atlantic UK is a Most Loved Workplace®. Most Loved Workplaces® place love at center of business. Virgin Atlantic UK is a Enterprise employer in the Not Declared sector. Explore Virgin Atlantic UK careers, culture, employee experience, and open roles.

Please review the specific job listing or contact Virgin Atlantic UK's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Virgin Atlantic UK is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Travel & Leisure, Work-Life Balance, Health & Wellbeing, Career Development, Family Support. For this role specifically, benefits include: Industry-leading Staff Travel benefits with up to seven flights a year to any Virgin Atlantic destination, Uncapped commission scheme rewards great guest experiences and outstanding sales performance, Explore a range of learning programmes, available both online and in person, to support your personal and professional development, Generous contributory pension scheme and life assurance, Our iconic Vivienne Westwood uniform in your choice of styles. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Love-Driven Decision Making and Authentic Inclusion & Belonging and Challenger Innovation Spirit.

The company has committed to inclusive practices including: Empower Every Voice and Invest in Your Growth.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026 and Most Loved Workplace Most Loved Workplaces® 2021.

Virgin Atlantic UK currently has 6 open positions. They are hiring across departments like Cargo, Finance, Commercial. You can view all current openings at certcheck.mostlovedworkplace.com/companies/virgin-atlantic-uk/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Virgin Atlantic UK's recruiting team for specific details on this role's process.

Apply for Assistant Retail Store Manager – London

Submit your application directly to the Virgin Atlantic UK team. Let them know why you'd be a great addition to their loved place to work.

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