Most Loved Workplace® Certified JobPrincipal Copywriter, Brand Editorial
Assessed by Most Loved Workplace®About the Role
At Datadog, a Most Loved Workplace® certified employer in the Technology space, Observe, Secure, and Optimize Modern Cloud Infrastructure at Scale.
<p>Datadog's brand is entering a new chapter, and we're looking for a Principal Copywriter, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world. You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and Datadog. You'll go deep on how the products actually work, then turn that complexity into clear, powerful ideas. You'll pair exceptional craft with real conceptual ambition, and raise the bar on both.</p>
<p class="p1"><em>At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.</em></p>
<p class="p1"><strong>What You'll Do:</strong></p>
<ul>
<li>Define and evolve Datadog's writing style, tone, and point of view, setting a consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.</li>
<li>Concept and write high-impact brand work, including campaigns, videos, launches, and major event experiences, as well as ongoing work across social, web, and sales enablement.&nbsp;</li>
<li>Build practical voice and messaging systems, including style guidance, messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work.</li>
<li>Encode Datadog's voice into AI-enabled writing workflows by designing prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts.</li>
<li>Partner early with Brand, Creative, Product Marketing, Web, Co
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