Most Loved Workplace® Certified JobDigital Marketing Specialist II (SEM)
Most Loved Workplace® Certified JobAbout the Role
At SpotHero, a Most Loved Workplace® certified employer in the Computer Software space, Revolutionizing urban parking through technology and human connection..
<h3><strong>Who we are:&nbsp;</strong></h3>
<p>At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. We’ve been quite busy, take a peek at some of our recent&nbsp;<a href="https://SpotHero.com/press/">announcements</a>.</p>
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<h3><strong>Digital Marketing Specialist II at SpotHero</strong></h3>
<p>SpotHero is seeking a Digital Marketing Specialist II, to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi-channel, direct response digital campaigns that drive business growth.</p>
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<h3><strong>What you will get to do:</strong></h3>
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<li>Own day-to-day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads.</li>
<li>Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices.</li>
<li>Analyze campaign performance and provide actionable insights that inform weekly optimization plans.</li>
<li>Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segm
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