Most Loved Workplace® Certified Job

Senior Manager, Demand Generation, WordPress VIP

Most Loved Workplace® Certified Job

92% of candidates apply because they are a Most Loved Workplace®

Remote

Full-time

About the Role

At Automattic, Inc., a Most Loved Workplace® certified employer in the Media/Publishing space, Democratizing publishing, commerce, and messaging for billions worldwide..

As Senior Manager, Demand Generation at WordPress VIP, you bring deep craft expertise in demand generation and lifecycle marketing from lead creation through closed/won opportunities. You’ll build our demand generation strategy across integrated programs in our priority industries: Media, Public Sector, and Corporate (including Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance). You’ll draw on a shared AI Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth and insights on demand—working with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t. You’re T-shaped, AI-fluent, and strong with data. You bring serious depth in demand generation and credible breadth across the rest of the integrated marketing motion, with experience marketing to enterprise audiences. You read a pipeline report, interrogate it, and decide what to do differently.

Want to learn more about what it's like to work at Automattic, Inc.? View our full profile.

Requirements

Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology.
Proven experience owning and running programs that move pipeline.
An understanding of lifecycle marketing.
Experience building lifecycle programs from scratch, making data-driven optimization decisions, and moving lead-to-Closed/Won conversion metrics.
Proficiency in marketing analytics platforms, with deep fluency in Google Analytics.
Experience with Tableau, Looker, and A/B testing tools.
Ideally, experience with Demandbase, 6sense and Hubspot.
Active use of AI tools in work.
Comfortable briefing AI agents, building skills, reviewing outputs critically, and iterating prompts and workflows.
Data fluency: ability to read dashboards, pull own data, build views, and ask follow-up questions.
Ability to make decisions from data without being paralyzed by it.
Ability to tell the story behind the numbers in a way executive leadership can act on.
Collaboration with Marketing Ops and finance team to build and maintain dashboards.

Benefits

Salary range: $140,000 - $180,000 USD.
Fully-remote company with an open vacation policy.
Global salary ranges, paid in local currency.
Potential for pay to reflect contribution and impact beyond the stated range.
Access to a full list of benefits by country on the Benefits Page.

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Why This Is a Most Loved Workplace® Certified Job

Systemic Collaboration

As global politics fracture, Automattic’s mission to democratize communication and commerce grows more important than ever. That’s why our WordPress platform, already powering over 40% of the internet, continues to grow, and why we show up for work each day happy to be part of the solution. More than 1 billion people use our products every month! We’re also huge believers in the power of Open Source, and the vast majority of our work is available under the GPL.

Positive Vision for the Future

We’re committed to diversity, equity, and inclusion; our common goal is to democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, race, politics, language, or where they live in the world. Making the web better for all is the drive uniting all Automatticians. Along with our shared belief in Open Source, and our passionate adherence to the Automattic Creed, as members of a distributed company, we have the freedom to work from absolutely anywhere. This empowers us to bring our full selves to work.

Alignment of Values

As you’d expect of the leader behind the web’s most popular publishing platform, CEO Matt Mullenweg blogs frequently on his WordPress website at https://ma.tt/, where he shares his experiences and evangelizes open source software, distributed work, and the open web. As a CEO, he encourages experimentation; he’d rather see employees try something even if it fails than be afraid to try new things. A frequent guest on tech shows and podcasts, where he speaks casually and openly about life at Automattic, Matt also hosts the Distributed podcast (“The future of work is here”) at https://distributed.blog/.

Respect

Our ERGs (Queeromattic, Neurodiversomattic, Cocomattic, and so on) give voice to groups that are traditionally underrepresented and thus silenced. Further, per our CEO, “a key philosophy of Automattic is that good ideas can come from anywhere, and often do. Everyone in Automattic, Inc. can influence any other part of Automattic, Inc.; in fact if you believe in something, you are expected to.” Communication is our oxygen—we facilitate regular horizontal and vertical feedback and encourage folks to share their views with the whole company via monthly Town Halls, Ask Me Anything (AMA) sessions, and an anonymous HR AMA.

Killer Outcomes

This isn’t your typical work-from-home job. Everyone works from the location they choose. We’re spread out all over the world in 95 countries. We track about 70 percent of our projects on P2-themed WordPress.com blogs, 25 percent in private chat rooms, and the rest on Slack. Because of the geographic variance, Automattic, Inc. is active 24/7 – but individuals work whenever they choose. We care about the work our folks produce, not just the hours they put in.

What It's Like to Work Here

globe Global Distributed Collaboration

code Open Source First Mentality

zap Impact Over Presence

users Transparent, Idea-Centric Culture

heart Maker's Pride and Autonomy

leaf Sustainable Pace and Sabbaticals

Certified for: Most Loved Workplace Most Loved Workplaces® 2025

Frequently Asked Questions About Working at Automattic, Inc.

Common questions candidates ask about this role and Automattic, Inc.'s workplace

We’re the people behind WordPress.com , WooCommerce , Tumblr , Simplenote , Jetpack , Longreads , Day One , Pocket Casts , and more. We believe in making the web a better place, and strive to live by the Automattic Creed . We’re a distributed company with 1500 Automatticians in countries around the globe , speaking 120 languages, our mission is to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where in the world they live. Speaking of which, where in the world would you like to work? In a time when companies are demanding employees return to the office or lose their jobs, we’ve been a remote-first company since our founding in 2005. Meaning we don’t force Automatticians to work in the same building and smell each other’s sandwiches at lunchtime, and we don’t tell them where or when to work. That’s the virtue of our asynchronous, fully distributed ecosystem. We believe in Open Source , and the vast majority of our work is available under the GPL . And we’ve proven you can build an open-source-driven business—earning half a billion $US in annual revenue!—while providing top shelf, future-friendly services that help our customers build their own businesses, tell their own stories, and manage their work and family lives. If you’re independent, creative, skilled, smart, and looking to do the most meaningful work of your career, on your own turf and your own terms, and with a high-impact footprint improving the lives of millions of people worldwide, you’ll love working here . . . and we’d love to hear from you . Automattic is Disability Confident Committed (UK) and has been a Most Loved Company since 2022.

This position is listed as remote based on the job location.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Automattic, Inc. is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Wellness & Mental Health, Work Environment & Flexibility, Time Off & Rest, Professional Development, Diversity & Inclusion. For this role specifically, benefits include: Salary range: $140,000 - $180,000 USD., Fully-remote company with an open vacation policy., Global salary ranges, paid in local currency., Potential for pay to reflect contribution and impact beyond the stated range., Access to a full list of benefits by country on the Benefits Page.. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Global Distributed Collaboration and Open Source First Mentality and Impact Over Presence.

The company has committed to inclusive practices including: Democratizing Opportunity for All and Trust, Autonomy, and Impact.

They score particularly well in the area of Systemic Collaboration. They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2025.

Automattic, Inc. currently has 15 open positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/automattic-inc/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Automattic, Inc.'s recruiting team for specific details on this role's process.